Global web presence of a pioneering vehicle inspection business
Deliverables: Digital strategy / UX and IA / Design / Development / CMS
Opus is a global leader in vehicle inspection and intelligent vehicle support, working to make the world a safer and cleaner place. As vehicles become more complex, Opus' advanced diagnostic technology keeps pace. The business had expanded through acquisition, its overall web presence was becoming disparate and outdated. Our brief was to develop a new global web presence, consolidating numerous divisional and regional websites.
We used online survey tools and ran in-depth internal stakeholder workshops to gather website requirements from the sub-businesses and regions within the group. We also analysed customer requirements, reviewed current website usage and analytics and ran audits of the competitive landscape.
This insight enabled us to create audience personas, use cases and user journeys.
During the IA phase we developed the following website structure:
- A single consolidated web presence that works for all markets and regions, with a clear split between the main business divisions; Global Vehicle Inspection and Intelligent Vehicle Support.
- An engaging News & Press Releases section with live feeds.
- An easy way to view worldwide locations through an interactive world map.
- A global careers hub showing latest opportunities.
- A dedicated investor section with financial reporting.
The design approach focused on positioning Opus as a modern, cutting-edge, technology business. The design is module based, enabling new pages, sections and sub-sites to be easily created with a consistent look and feel.
We developed the website using Umbraco, an extremely flexible CMS that allows for roles-based website updates. The solution incorporates live share price data and press release feeds from Cision. With a global directory and map and data capture, it's easy to find the relevant contact details, and English language and Swedish versions of the site were launched.
The site sits in our agency hosting environment and we provide an ongoing support and maintenance service.
increase in visitors