Smith+Nephew
An iPad application for sales presentations
Deliverables: UX design and content / Design direction / iPad e-detail app design / Development
The Challenge
Smith+Nephew is an international medical device company, with expertise in a number of areas, including complex wound care. A long term client of Embrace, they approached us to help promote one of their innovative, negative pressure wound therapy (NPWT) products.
The Insight
In line with the product's forward-thinking nature, we designed and developed a fully interactive iPad detail-aid to help potential customers understand the features and benefits of the product.
The Solution
Through workshops and digital prototypes, we helped develop a robust content plan and user-experience design, and followed this through to production design and digital development. The final application utilises the Twixl publication platform, along with unique customer relationship tools built by Embrace.
The Results
The final electronic detail-aid is one of the very first digital applications of Smith+Nephew's recently updated brand identity, and has been rolled out for international use in an additional seven languages.
