Bringing metal packaging products to life
Deliverables: Creative concepts / Packaging design / Photoshoot
As a global manufacturer of sustainable metal packaging Trivium Packaging needed an engaging and distinctive, but still relatable, way of showcasing their products to their customers. Whilst Trivium’s customers can create highly attractive designs using Trivium’s products as blank canvas, there is naturally little ownability or alignment to Trivium’s brand once their products are decorated.
Whilst exploring how to represent Trivium’s packaging solutions to their customers, we found that – whilst technically accurate and detail oriented – imagery of plain metal cans and bottles did not fully capture the possibilities of metal packaging, feeling cold and lifeless. Trivium needed tailored and ownable imagery that could show customers the potential of their products, using Trivium packaging, in the hands and lives of end consumers.
To create imagery that brought Trivium’s metal packaging to life, we undertook a design exercise to create a range of distinctive, Trivium branded packaging designs that reflect the markets Trivium work in. After initial broad visual exploration, we created a flexible but cohesive design system – giving us the ability to tailor designs to a specific market whilst maintaining ownability. Once the designs were created, we planned a three-day photoshoot, working with award-winning photographer Slater King, sourcing a range of locations and models. Each photoset depicts an imagined lifestyle scenario with Trivium products being used by consumers, helping to bring these products to life for their customers.
Imagery sets were created for Trivium’s eight key markets, with a wide range of photography and video produced for each lifestyle scenario. Over 20 products were designed and photographed, and resulting imagery is now being used across the award-winning Trivium website, social media and trade advertising.