Trivium Packaging
Award winning website design and build
Deliverables: Digital strategy / UX and IA / Development / Umbraco CMS

The Challenge
Trivium Packaging is a new player in the sustainable packaging world, but one with heritage. The result of a merger between existing businesses, a scalable and engaging web presence was needed.
The Insight
The infinite recyclability and adaptability of metal packaging, were subjects that grabbed our attention, but a story being under told. The existing website did a functional job but did not position Trivium as the trailblazers that they are in the industry, nor help them showcase the possibilities of metal packaging. Bringing the packaging products to life was key – creating a connected story all the way through to end consumers.



The Solution
Designed around a comprehensive system of creative elements, components and adaptable templates, and built on an Umbraco CMS, the new site has been built to be both highly flexible and highly engaging. This flexibility allows the business to adapt the site to suit the needs of global markets, and update through the powerful CMS. Highly engaging, custom imagery amplifies the design, helping Trivium's customers to see how their products could come to life for consumers.
The Results
Entirely planned, designed and developed by Embrace, the website launched in April 2022. We have already achieved recognition through the prestigious GDUSA digital design award in the website category.
The website is also one of 3 finalists in B2B website of the year category in Global Digital Excellence Awards.
+231%
Increase after a year (Google Analytics)
+176%
Increase after a year (Google Analytics)
+55%
Increase after a year (Google Analytics)
95%
Top 10% Websites have a score of 92% (Semrush)







