Leading the way in the global congress scene
Deliverables: Brand expression / Messaging / Exhibition graphics
XVIVO innovate in machine perfusion systems that enable enhanced organ preservation to increase the global donor pool. Their mission is to increase the survival rate of patients by supporting transplant teams and providing pioneering technology.
Whilst a business rooted in medical science, the outcomes that affect patients’ quality of life by supporting the professionalism of surgeons and transplants teams is their reason for being. Communicating this requires a balance that doesn’t strip away scientific integrity whilst never losing the purpose that underpins it. Exhibitions and congresses are an important part of building profile and credibility within the industry, spreading these important messages and demonstrating effectiveness.
In the crowded congress and exhibition circuit having a visual and tonal point of difference is key. Clever and intuitive booth design, enhanced by emotive and scientific images and messages, blended in a recognisable and consistent brand style, created the standout out required.
A flexible, branded system that allows for seamless and quick application across any format with for the nuances required to suit each environment has been created. This has been supplemented by owned modular equipment that can be quickly used and adapted without the need for bespoke graphics.